MOVE | BREATHE |NOURISH

Victoria Morgan trading as VM Lifestyle Pilates ("we", "us" or "our") operates the website www.vmlifestylepilates.co.uk (the "Site").

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This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, make a booking, purchase our services or participate in our Pilates classes, programmes, workshops or online content.

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We are committed to protecting your privacy and handling your personal information responsibly and in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

 

1. Information We Collect

The information we collect depends on how you interact with VM Lifestyle Pilates.

 

Information you provide when making an enquiry

When you contact us by email, telephone, contact form or other means, we may collect:

• Your name

• Email address

• Telephone number

• Information contained in your enquiry or correspondence

 

We use this information to respond to your enquiry and provide information about our services.

 

Information collected when you book a Pilates class or session

When you book an in-person group class, live online class, private Pilates session or other service, we may collect:

• Your name

• Email address

• Telephone number

• The class, session or programme you have booked

• Date and time of your booking

• Booking and attendance history

• Information relating to cancellations or rescheduling

• Payment and transaction information

• Any other information you provide to us in connection with your booking

 

This information is used to administer your booking, provide the service you have purchased, communicate with you about your booking and manage our business records.

 

Health and safety information

Before participating in certain Pilates classes, sessions or programmes, we will ask you to complete a health screening form.

 

This may include:

• Date of birth, where provided

• Health conditions

• Current or previous injuries

• Physical limitations

• Other information relevant to your ability to participate safely

• Emergency contact details

 

Some of this information is considered special category data (health data) under UK data protection law and is therefore subject to additional protection.

 

We collect and use this information where necessary to assess your suitability for exercise, support your safe participation and respond appropriately in the event of an emergency.

 

Where required, we will obtain appropriate consent to process health information.

 

Information collected when you purchase online content or other services

When you purchase pre-recorded classes, courses, programmes, workshops, digital resources or other services, we may collect:

• Your name

• Email address

• Telephone number

• Billing information

• Details of the product or service purchased

• Payment and transaction information

 

Website and technical information

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type and device information

• Pages visited

• Date and time of visits

• Information about how you interact with our website

• Cookies and similar technologies

This information helps us operate, maintain and improve our website and understand how visitors use it.

 

2. How We Use Your Information

We use your personal information for the following purposes.

 

Providing our services

We use your information to:

• Process and manage class and session bookings

• Provide in-person and online Pilates classes

• Provide access to online courses, programmes, workshops and digital content

• Assess health and exercise suitability where necessary

• Communicate with you about classes, bookings and services

• Manage class capacity and attendance

• Process cancellations and rescheduling

• Provide customer support

 

Processing payments

We use third-party payment providers to process payments for bookings and purchases.

We do not normally retain your full payment card details. Payment information is processed by the relevant payment provider in accordance with its own privacy policy and security procedures.

 

Business administration

We may use your information to:

• Maintain accurate business and financial records

• Manage our customer records

• Deal with enquiries or complaints

• Protect our business and prevent misuse of our services

• Meet legal, accounting, insurance and regulatory requirements

 

Marketing

Where you have provided appropriate consent, we may use your email address or other contact details to send you marketing communications about VM Lifestyle Pilates, including classes, programmes, workshops, offers and other services.

 

Marketing communications will include an opportunity to unsubscribe or withdraw your consent.

You can withdraw your consent to marketing at any time.

 

3. Our Lawful Bases for Processing Your Information

We only process your personal information where we have a lawful basis to do so.

Depending on the circumstances, this may include:

• Contract: Where processing is necessary to provide a class, session, programme, course or other service you have booked or purchased.

• Legal obligation: Where we need to process information to comply with legal, accounting or other regulatory requirements.

• Legitimate interests: Where processing is necessary for the legitimate operation and administration of VM Lifestyle Pilates, provided this does not override your rights and interests.

• Consent: Where you have given consent for a particular use of your information, such as certain marketing activities.

 

Health information is special category data and requires an additional legal condition for processing. Where appropriate, we may rely on your explicit consent to process health information for the purposes of assessing suitability for exercise and supporting safe participation.

 

4. Sharing Your Information

We do not sell your personal information.

 

We may share your personal information with trusted third-party service providers where this is necessary to operate VM Lifestyle Pilates, provide the services you have requested or process payments.

 

These may include:

• Wix / Wix Bookings – Our website and online booking system are provided through Wix. Wix Bookings is used to manage class and session bookings, customer details, booking history, attendance information and related communications. Wix may process personal information on our behalf as a data processor.

• Payment providers – Where you make an online payment, your payment is processed through the payment provider available through Wix. We do not normally have access to or retain your full payment card details.

• Google Forms – Where used to collect health screening information or other information you provide to us.

• Zoom – Where used to provide live online classes or sessions.

• Email and communication providers – To send booking confirmations, class information, service updates and, where you have given appropriate consent, marketing communications.

• Professional advisers and insurers – Where reasonably necessary for business, legal or insurance purposes.

• Government bodies or authorities – Where we are legally required to disclose information.

 

We only provide third parties with information that is reasonably necessary for them to provide their service.

Some third-party providers may process or store personal information outside the UK. Where this occurs, we will take appropriate steps to ensure that your personal information is protected in accordance with applicable UK data protection law.

 

5. Online Class and Session Bookings

When you book a Pilates class, private session, online class or other service through our website, your booking is processed through Wix Bookings.

 

Information associated with your booking may include:

• Your name

• Email address

• Telephone number

• The class, session or programme you have booked

• Date and time of your booking

• Booking and attendance history

• Payment status and transaction information

• Information relating to cancellations or rescheduling

• Any other information you choose to provide when completing the booking process

 

We use this information to:

• Process and manage your booking

• Confirm your booking and send booking-related communications

• Manage class capacity and attendance

• Allow eligible bookings to be rescheduled

• Process payments

• Provide customer support

• Maintain appropriate business and financial records

 

Wix may also process information relating to your use of the booking system in accordance with its own privacy policy and data processing arrangements.

 

You can read more about how Wix processes personal information in the Wix Privacy Policy.

 

6. How Long We Keep Your Information

We will only keep your personal information for as long as it is reasonably necessary for the purposes for which it was collected, including providing services, managing our business and meeting legal, accounting, insurance and regulatory requirements.

 

Different types of information may be retained for different periods.

For example:

• Booking and payment records may need to be retained for accounting and tax purposes.

• Health information will only be retained for as long as reasonably necessary for the purposes for which it was collected, including relevant safety, insurance or legal requirements.

• Marketing information will be retained while you remain subscribed, or until you withdraw your consent or otherwise ask us to stop using your information for marketing purposes.

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When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

 

7. Your Data Protection Rights

Under UK data protection law, you may have rights including:

• Access: You can request a copy of the personal information we hold about you.

• Rectification: You can ask us to correct inaccurate or incomplete information.

• Erasure: You can ask us to delete your personal information in certain circumstances.

• Restriction: You can ask us to restrict how we use your information in certain circumstances.

• Objection: You can object to certain types of processing, including direct marketing.

• Data portability: In certain circumstances, you can request that your information is provided to you in a commonly used electronic format.

• Withdrawal of consent: Where we rely on your consent, you can withdraw it at any time.

 

These rights are subject to certain legal exceptions and may not apply in every circumstance.

To exercise your rights, please contact:

support@vmlifestylepilates.co.uk

 

You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your personal information has not been handled appropriately.

 

8. Marketing Communications

We want you to receive marketing communications only when you are happy to do so.

Where consent is required, we will ask you to actively opt in to receive marketing communications.

You can unsubscribe at any time using the unsubscribe option included in our marketing emails or by contacting us directly.

 

Withdrawing marketing consent will not stop us from sending essential communications relating to a booking or service you have purchased, such as booking confirmations, class changes or important service information.

 

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies.

Cookies are small data files stored on your device that can help websites function properly and understand how visitors use it.

 

We may use cookies for purposes including:

• Website functionality

• Security

• Website analytics

• Improving user experience

 

Some cookies may be provided by third-party services used on our website.

Where required, we will obtain your consent before placing non-essential cookies on your device.

You can also manage your cookie preferences through your browser or any cookie consent tools provided on our website.

Wix provides tools that allow site owners to manage cookie consent and privacy settings.

 

10. Third-Party Websites and Services

Our website may contain links to third-party websites or services.

 

These may include booking systems, payment providers, Zoom, Google Forms or other external websites.

We are not responsible for the privacy practices, content or security of third-party websites. We encourage you to review the privacy policy of any third-party service before providing personal information.

 

11. Keeping Your Information Secure

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, alteration or disclosure.

 

However, no online transmission or storage system can be guaranteed to be completely secure.

Where we use third-party service providers to process personal information on our behalf, we take reasonable steps to use reputable providers and ensure appropriate protections are in place.

Wix states that it uses technical and organisational security measures to protect personal information and provides a Data Processing Agreement for Wix users.

 

12. International Data Transfers

Some of the third-party services we use may process or store information outside the United Kingdom.

Where this occurs, we will take appropriate steps to ensure that your personal information is protected in accordance with applicable UK data protection law.

The relevant third-party provider's privacy policy will contain further information about where and how it processes personal information.

 

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, the way we process personal information or changes in applicable law.

Any updates will be posted on this page with an updated "Last updated" date.

We encourage you to review this Privacy Policy periodically.

 

14. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or how we use your personal information, please contact:

Victoria Morgan trading as VM Lifestyle Pilates

Email: support@vmlifestylepilates.co.uk
Phone: 07969 281973

If you are not satisfied with how we have handled your personal information, you can also contact the Information Commissioner's Office (ICO).